Vision & MISSION

Vision

AACVB will be globally recognised for establishing Asia as a high quality region of choice in the international MICE marketplace.

Mission

AACVB's mission is to raise the platform, level of sophistication and capabilities of the MICE industry in Asia, to increase Asia's competitiveness and to drive business to its member destinations.

 
 
Vision & Mission

Vision

AACVB will be globally recognised for establishing Asia as a high quality region of choice in the international MICE marketplace.

Mission

AACVB's mission is to raise the platform, level of sophistication and capabilities of the MICE industry in Asia, to increase Asia's competitiveness and to drive business to its member destinations.

 

OBJECTIVES

1.To strive towards regional cooperation in developing Asia’s convention potential and in promoting the region as an ideal convention destination.

2.To stimulate intra-regional conventions, especially those that can be rotated among member countries.

3.To encourage the formation of national, state/province or city convention organizations to enhance members’ convention-hosting capabilities.

4.To be instrumental in professionalizing the convention industry by developing and promoting sound professional practices in the solicitation and servicing of meetings and conventions; to initiate training programs to achieve this objective.

5.To facilitate the exchange of information through the establishment of a comprehensive Asian convention data bank; to serve as a clearing house of information on the Asian convention industry.

 

Roles

Professional Development

Professional Development Best practice sharing
Cooperative surveys and studies
Monitoring trends
Benchmarking

Peer Exchange

Sharing statistics
Networking

Education & Certification

Training and accreditation

Business Development

Promoting Asia as a MICE destination
Joint branding, advertising, marketing and promotion
Lead sharing
Market intelligence

Standards

Raise standards and standardize benchmarking measurements

Regulatory Environment / Government Support

Promoting the importance of the MICE industry in Asia
Facilitating dialogue between government and industry
To be the representative body of Asia in the world’s meetings industry

 

OBJECTIVES

ROLES

1. To strive towards regional cooperation in developing Asia’s convention potential and in promoting the region as an ideal convention destination.

2. To stimulate intra-regional conventions, especially those that can be rotated among member countries.

3. To encourage the formation of national, state/province or city convention organizations to enhance members’ convention-hosting capabilities.

4. To be instrumental in professionalizing the convention industry by developing and promoting sound professional practices in the solicitation and servicing of meetings and conventions; to initiate training programs to achieve this objective.

5. To facilitate the exchange of information through the establishment of a comprehensive Asian convention data bank; to serve as a clearing house of information on the Asian convention industry.

Professional Development
Best practice sharing
Cooperative surveys and studies
Monitoring trends
Benchmarking

Professional Development
Sharing statistics
Networking

Education & Certification
Training and accreditation

Business Development
Promoting Asia as a MICE destination
Joint branding, advertising, marketing and promotion
Lead sharing
Market intelligence

Standards
Raise standards and standardize benchmarking measurements

Regulatory Environment / Government Support
To be the voice of the industry
Promoting the importance of the MICE industry in Asia
Facilitating dialogue between government and industry
To be the representative body of Asia in the world’s meetings industry